Entrepreneurship and Business Innovation: Overview

Discover how entrepreneurs transform real-world problems into innovative products and services. Through this course, you will explore the entrepreneurial process, develop creative problem-solving skills, and learn how to validate business ideas through customer research and market analysis. You will also build a brand identity, develop a prototype, and explore the fundamentals of pricing and business models.

Some program highlights include:

• Design Thinking and Idea Generation: Learn how to identify meaningful problems, generate innovative ideas, and develop solutions that offer value to potential customers.
• Customer Discovery and Market Research: Discover how to conduct interviews and surveys, understand customer needs, analyze competitors, and evaluate business opportunities.
• Business Models, Branding, and Prototyping: Explore the Business Model Canvas, develop a distinctive brand identity, and create a minimum viable product (MVP) or mockup to communicate your concept.
• Pricing, Costs, and Business Pitching: Understand basic pricing strategies and business costs while developing the storytelling and presentation skills needed to communicate your venture effectively.

By the end of the course, you will develop an original venture concept, create a prototype or mockup, and pitch your business idea live to a judging panel in a startup competition-style presentation.

Need More Help?

If you have any questions, please contact us at studentexperience@circuitstream.com.